
About a month ago, I got a call from someone who wanted to include Rabbit Kinney as part of an eco-friendly “celebrity gift basket.”
For those of you who are not familiar, celebrities are bombarded with branded items. The brand provider can then publicize that celebrity “Blah Blah Blah” has/uses their merchandise. There are companies that specialize in this sector of marketing and all who participate must pay to submit their items. So, at first I was skeptical because I’ve been approached by such agencies before and I know that the fees are astronomical (at least a few thousand!).
But this Gift Basket program was different. There are no fees and the only stipulation is that you cannot announce that “Blah Blah Blah” is using your product unless they are photographed with it. I think that’s VERY fair.
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· · · · · www.RabbitKinney.com ··· info@RabbitKinney.com · · · · ·
Sunday, November 23, 2008
Eco-Friendly Celebrity Gift Basket
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